Mr. Alnasur moved to the UAE in 2006. Since his arrival he has been involved in operating over 10 international brands representing franchisors as well as franchisees. Prior to arriving in the UAE, Mr. Alnasur had a lengthy career in the F&B industry in the US. Having spent over 32 years in the food and beverage industry in the US, and having worked for multinational restaurant companies such as Brinker International, Cracker Barrel, Ponderosa, and Dave and Busters, gave Mr. Alnasur extensive experience in the restaurant business and franchise model.

Since his arrival to the UAE in 2006, Mr. Alnasur was instrumental in the expansion plans of Arabian Food Supplies (Franchisor and franchisee of, Fuddruckers, Chili’s, and On the Border Mexican Grill brands) by opening 10 locations for the 3 brands. In 2010 Mr. Alnasur launched Prime Hospitality (A company owned by Ghobash Trading and Investment). Secured 3 brands (Chopsticks, Butler’s chocolate Café and Russo’s New York Pizzeria) and opened 9 locations throughout the UAE. Prior to joining the Ghobash Group, Prime Hospitality did not exist. Mr. Alnasur grew it from a one man show to a total of over 200 team members. He recruited all support service professionals for the company such as HR director, CFO, Purchasing Manager, Operations Manager…ETC.

Right before launching his own consultancy business in Dubai, Mr. Alnasur was responsible for the General Managerial duties, Operational duties, and Business Development duties for 4 regional brands (Scoozi, Napoletana, La Piazza, and Bob’s Easy Diner) which are brands owned and operated by the Boubess Group in the UAE.

Mr. Alnasur participated as a speaker at many international conferences related to franchising and F&B business, including 2013, 2014,  2015and 2016 Gulfood, Future Retail conference, world Franchise associates franchise forums in Dubai, Bahrain, Oman, and Qatar, and Franchising &Brand Dealership in Turkey. In addition he lectured at the Jumeirah Emirates Hospitality Academy.

Mr. Alnasur is the founder of the (Franchising Score card) a scoring system to be used when evaluating a brand for franchising in the region, (Balancing the 4 sided scale) theory addressing balancing all aspects of a business, as well as the recipient of the 2013 Best Franchise Professional award presented by the Middle East and North Africa Franchise association.

Currently Mr. Alnasur is the Managing Director of Restonalysis FZE, and COO of FranchiseME.  Both are consulting firms for the F&B business where he specializes in launching of new F&B ventures, re-structuring existing business to help put it on the proper operational path, developing and implementation of policy and procedure, developing operational and HR manuals, develop new brands, market adaptation, the total execution of F&B projects from idea to opening, and franchising. Mr. Alnasur is well versed in the rules, regulations, laws and operational criteria of the region. Operations and anything involved in building restaurants, building teams, making F&B ventures profitable, and ensuring guest satisfaction is his biggest passion.